"Good design is like a refrigerator—when it works, no one notices,

but when it doesn’t, it sure stinks.” –Irene Au"

LEILA MOHAMMADI

DESIGN-CREATIVITY

HCI Researcher| PhD Student

I got my Master's in User Experience and Interactive Media Design from Söderntörn University, Stockholm.

I am one of five PhD students in the "PhD.doc program", a joint project between Salzburg University of Applied Sciences (FH Salzburg) and Paris Lodron University Salzburg.

The program offers a main project topic, which is “Designing Meaningful Human-Technology Relations”.

My project concerns designing and investigating future hybrid workspaces, where I am particularly planning to work on telemedicine in women's health. I started this project in December 2022 and will continue researching for the next three years.

PROJECTS

MASTER'S THESIS PROJECT Pregnancy tracking App

Activities on PhD Project
Hybrid home office

PIRR App

The stakeholder, Pirr, is a start-up company whose goal is to provide a service aimed towards women and non-binary people.

BEHTAR-SHIM Website

Using different contributing factors such as color, buttons, etc to create consistent and minimal website design

DOMBIENT Physical product

A design concept and an implementation process of a solution that would address the ideas of the living space separation, conditioning and improving the mental health of a user group through an interactive artefact.

VISUAL DESIGN

Visual designs

ABOUT

CONTACT ME

omleila.mohammadi@plus.ac.at

Leila Mohammadi

Master's in UX and IDX

I am Leila. I am Bachelor graduated in Multimedia Design I got my first Master's degree in Art Research, where I studied the pattern on tiles and light role in the historical monuments' interior design.

Furthermore, I completed my second Master's in User Experience and Interactive Media Design at Söderntörn University, Stockholm. Through my thesis project, I investigated stigmas and taboos around pregnancy experience, and reimagined the pregnancy journey, and proposed a pregnancy tracking app's concept.

I am curently a PhD student at the HCI center of Salzburg University, Austria. My project has been devoted to investigating the hybrid space of work with critical and futuristic perspectives.

MY ACADEMIC INTERESTS:

Women's Health
Marginalized Body
Feminist HCI
Post humanistic
Speculative Design
Critical Inclusive Design
Troubling Design
Social Justice
Ethical Design

EDUCATION:

2022-2026

PhD Student/Research fellow in HCI: Human and Computer Interaction

HCI Centre, Salzburg University, Salzburg, Austria

2020- 2022

Master of Science (MSc): User Experience and Interactive Media Design
School of Natural Sciences, Technology, and Environmental Studies, Söderntörn University, Stockholm.

2014- 2016

Master of Art (M.A): Art Research, Department of Art Research, Marlik Art University, Mazanaran, Iran.

2010- 2014

Bachelor of Art (B.A): Multimedia–Visual Reality, Faculty of Multimedia, Art University of Tabriz, Tabriz, Iran.

WORK EXPERIENCE:

June 2022

Infographic Designer, Scania.

March-June 2021

UX researcher intern in startup Pirr.

2018-2019
Freelance Graphic Designer
I used to work as a remote graphic designer with my previous colleagues on different projects.

Sep-Dec 2015
Teaching Assistant in History of Ancient Persia (Bachelor course), Marlik University, Nowshahr, Mazandaran, Iran.

June-Aug 2015
Teacher in Painting and drawing summer workshops for kindergarten, Sadaf Kindergarten, Tabriz, Iran.

Sep-Dec 2014
Teaching Assistant in History of Multimedia (Bachelor course), Art University of Tabriz, Tabriz, Iran.

2013-2014
Graphic designer Azaran Tarhe Advertising Agency, Tabriz, Iran.

Sep-Dec 2013
Teacher, Adobe photoshop workshop (for bachelor students), Art University of Tabriz, Tabriz, Iran.

2012-2013
Graphic designer/ photographer
Tarmakis Advertising Agency, Tabriz, Iran.

TOOLS

Adobe Photoshop
Adobe Illustrator
Adobe XD
Figma
Adobe InDesign
3D printer
Raspberry Pi and Arduino
Sketch Up
Sketchbook
R Studio
Adobe After Effect

METHODS:

Ethnographic User Research
Participatory Design
Personas
Storyboarding
Task flow
Wireframing
Low-Fi and High-Fi prototyping
A/B testing
User Interface
Character Design
Sketching and Painting